About mrgrantlee

Grant Lee, second year full-time MBA student in Robert H. Smith School of Business at University of Maryland. He is passionate about sports, marketing, and entrepreneurship.

葛蘭特李 的籃球日誌 #9 Kevin Love vs. Andrew Wiggins: 現在 vs. 未來

對籃球迷來說,這暑假自由市場上的交易,簡直比好萊塢電影還要精采,而其中,最牽動NBA戰力版圖與球迷神經的,莫過於LeBron James I’m coming home的故事了。

在James宣布加盟後,加上選秀會選到的Andrew Wiggins,Cleveland Cavaliers的1-3號成為各隊的夢靨。目前,名單上有Kyrie Irving、Dion Waiters、LeBron James以及Andrew Wiggins。這個組合無論攻守,在聯盟都可以排到前三的影響力,但是,4、5號則僅有會抓籃板的Tristan Thompson及進攻犯規製造大師Anderson Varejão,這陣容,比Miami Heat的內線還要Miami Heat。難不成,又要James去打四號、打小球嘛?我想,James既然決定回騎士,不會沒有想到這個問題。最近有消息指出,James主動聯絡Kevin Love,提出邀請入隊,一起拼搶總冠軍的提議。

要Minnesota Timberwolves交易球隊一哥Kevin Love,提出交易的球隊勢必要有足夠的籌碼來談,剛好,騎士隊就有,這個人,正是六月剛選進來的新一代加拿大飛人Andrew Wiggins。

Love vs. Wiggins,現在 vs.未來。到底騎士該選哪個呢?而哪個決定,對Love跟Wiggins最好呢?以下,我從五個不同角度來分析這些問題。

Kevin Love能夠替騎士帶來什麼?
Love是1980年至今,賽季場均25分12籃板次數第二多的人,總共兩次。第一名?Shaq O’Neal的四次。Love可以替騎士帶來的東西很多。首先,他優秀的外線能力能吸引敵隊內線球員到外線,拉大空間,讓James複製在熱火切入傳導的打法。再者,他優秀的低位單打能力,可以吸引包夾讓Irving跟其他射手群有舒服的出手空間。此外,他的籃板與長傳能力可以增加快攻機會,讓James獲得很多省力的easy basket。單就進攻來看,Love+Irving+James,破壞力甚至可能比熱火的LCD更強大。

Wiggins的發揮空間
現有陣容下,騎士新球季的前四得分手會是James、Irving、Waiters然後才是Wiggins。身為球隊的第四得分選擇,他拿到球的次數將大幅減少。過去一年在Kansas大學的比賽,他不斷被質疑進攻慾望不夠強烈的聲音沒有少過,現在,他連第三選擇都不是,很難說不會又有不投的現象。在這情況下,試問,大家對Wiggins的期望數據是什麼?我預估,他將場均10分5板2助攻1鍋1抄截的成績,而這成績依他的天份來說,是非常浪費的。他的球技還沒定型,適合的位置可以在2號或3號,但在騎士隊,3號位前面檔著James,他大多數時間只能打二號。總之,對於他未來的發揮空間,心理素質的培養,我認為,現階段的騎士是不適合他的。

Dion Waiters與Wiggins的排擠效應
若Love來,Dion Waiters跟Wiggins的排擠效應將有效紓緩。Waiters是個需要有球在手的得分後衛,讓他跟Wiggins一起競爭2號位,非常浪費兩名球員的天份跟進攻能力。Waiters強在進攻的外線與切入,而Wiggins現階段則是防守的橫向移動與火鍋能力,兩人優缺點明顯。這兩人放在很多隊都可以打先發35分鐘以上,而放在同一隊,不免顯得浪費。Wiggins若換來Love,Waiters可以在James的穿針引線下獲得火力釋放,不用擔心上場時間問題。此外,他不安的情緒將有效獲得安撫,可以心無旁驚的專攻二號位。若需要,讓他轉任第六人,帶領板凳有效減低先發不在場上的得分缺口,也可行。

拼現在?還是著眼未來?
現階段,Wiggins能夠替騎士帶來的及戰力,在於防守端,但他能防守的位置,James剛好也可以做到。然而,Love所能帶來的內線戰力,卻是Wiggins所無法相比。LeBron今年將滿30歲,正值生涯高峰,能夠拼總冠軍的時間,就是現在,而Wiggins才19歲,球技成熟還需要兩到三年的時間。因此,從拼戰總冠軍的角度來看,Love會比較適合。但有人可能會說,若James兩年約滿後閃人,球隊沒了Wiggins,豈不陪了夫人又折兵?!我認為不會。因為若Love來,肯定不會只想要拼一季就閃人,因此極有可能在14-15球季後跟騎士簽下新的合約,到時就算James走人,球隊有Irving跟Love,在東區也是強隊。若Love14-15球季約滿簽下*一年約(註),而James跟Love兩人16年約滿後同時走人呢?我認為這機率不大。

加入騎士對Kevin Love所帶來的效益
從2008年加入灰狼隊至今,已過六年,這六年,Love證明入選過三次明星賽,且證明自己是聯盟前三名的大前鋒好手,但這六年,灰狼從未進入過季後賽。獨善其身跟刷數據之名,開始跟他的名字連上。加盟騎士,在James身旁,Love可望一嚐季後賽滋味,且也可以證明自己不是只有在例行賽才能發揮。以經濟效應來看,在北大荒的灰狼,Love打的再好,所能夠帶來的經濟效應也是有限,但在James旁邊打球,他將獲得前所未有的關注程度,所能獲得的經濟效應也會較高。

站在球隊即戰力的考量,我認為騎士隊必須要忍痛交易Andrew Wiggins,因為Wiggins的未來,沒有人說的準,而James跟Love現在的能力,卻是有可能讓騎士一舉躍進成為角逐冠軍的競爭者!

註: NBA 2016年後將與電視台簽下新的合約,因為近年來NBA季後賽的收視率升高,NBA將可望提高轉播權利金的金額。到時球員的薪資幅度會上漲,這是為什麼James只跟騎士隊千兩年約的原因,因為到16年,他能簽的頂約將比現在高。

Kevin-Love1Andrew-Wiggins-Cavaliers-June-2014

Vblog – Wake Forest Retail Innovation Challenge Team Aurilie

One of the very first lessons I learned in MBA was “elevator pitch”. What’s elevator pitch? Basically, it is a short summary to concisely describe one object to your audience. The object can be a business solution, a personal introduction, a picture…etc. The speech is usually within one or two minutes.

In business schools, MBA students are trained to deliver elevator pitch. We have to be able to say who we are, what we do, and why our products work efficiently and effectively. (Products can be a person, a business idea, or anything.)

Though elevator pitch is called “elevator” pitch, I had never seen anyone doing it in the real elevator until Wake Forest Retail Innovation Challenge.

Wake Forest Innovation Challenge was one of the most exciting and unforgettable memories I have ever experienced in the MBA school: Pitching new business plan idea in the real elevators to venture capitalists and industry experts. The experience was simply overwhelming and breathe-taking. I wrote a blog post detailing the experience, check it out in: Wake Forest Retail Innovation Challenge.

Unlike the old post with lots of words, this time, I want to show you what it feels like in the real elevators! Check out the following videos presented by the Retail Innovation Center at Wake Forest University. I was getting bumped while watching the videos.

(Introduction of the competition)

 

 

(Team Aurélie presented their business plan in the left elevator without judges interruptions)

 

(Team Aurélie presented their business plan in the right elevator with judges interruptions)

 

 

If you are interested to watch more videos about the competition, you can go to the official webpage: http://ric2012.elevatorcompetitionlive.com

Screen Shot 2014-06-22 at 11.22.05 PM(Judith and I presented our business plans to more than 12 venture capitalists and industry experts in the final run.)

aur-lie1 (1)

(Team Aurélie members. From left to right, Xiang Bian, Pavarit Boonyasirichok, Judith Liao, and Grant Lee)

Introduction of the team members in Team Aurélie.

*All the videos shown in this blog belong to Retail Innovation Center at Wake Forest University.

New Running Races in Asia, why not?

April 21, 2013, exact 14 months ago today, I was bruised, scraped, cramped, and sore all over my body. It was all because of Tough Mudder! Today, I decided to experience that kind of pain again by attending Spartan Race on July 26 in Washington DC.

Spartan Race is a series of obstacle competitions that test participants’ physical limits and team works. Unlike Tough Mudder’s 12 miles obstacles, Spartan has varying level of difficulties and distances for participants to choose from.

As I finished online registration, one idea came across my mind: Why don’t we have this kind of running event in Asia?

As a running enthusiast, I have attended many running races in Taiwan. They were created with different themes, but the separations from one event to another was not much. After two years of living in the States, I have had many opportunities to closely observe and study Americans’ running races. I came to better realization about the different attitudes between Asians and Americans in running.

Generally speaking, compared to Asians, Americans are more adventurous, love outdoor activities, and consider working out as part of their lives. In here, it is not uncommon to see female runners wearing professional outfits running at noon under 90 degree Fahrenheit on street. It was also quite frequent to see lean men running nude at 5pm across pedestrians on a busy street. These scenes are not easy to find in Taiwan.

Because running is so common here, traditional running races could no longer satisfy American runners. (Traditional running races include 3K, 5K, 10K, half marathon, and marathon.) Thus, the new untraditional running races emerged: Running with a theme. Running with muds, colors, teammates, zombies…etc. Yes people are still running, but they are doing it with more emotion involvements.

Here are some of the non-traditional running races:
The Color Run – The Happiest 5K On The Planet.
The Great Bull Run – Running with the Spanish tradition… with live bulls.
Tough Mudder - Probably The Toughest Event On The Planet
Zombies, Run! – Running to the goal without getting caught by zombies.

“In the past five years, according to the Outdoor Industry Association (OIA), participation in adventure racing was up 211% and ranked in the Top 5 of most popular outdoor activities tried by first-timers.” (For more details, check the article, 2014 State of the Sport – Part I: Non-Traditional Running Events)

As a marketer, I can foresee these non-traditional running races with tremendous growing potentials in Asia. Recently, I found more and more Taiwanese, regardless of age, gender, and occupations, are willing to sacrifice their sleeping time on the weekend, waking up early to join running races in Taiwan. And the latest example was Nike’s new running campaign in Taipei: WERUNTPE : NIKE WOMEN’S HALF MARATHON 2014.

Why am I so positive about the non-traditional running races? I have my own reasons:

1. Sense of fulfillment. The non-traditional running races give participants rare opportunities to do something different. They attend not only a running race, but also a new and different one. From psychology’s stand point, the level of rarity can increase people’ desires to partake events.

2. Self-empowerment. More women are getting active in social and sports events. By participating in non-traditional running races, they gain more confidence in their physicality. They want to prove, guys can do it, we can do it too!

3. Fun really matters. The non-traditional running races add-on one more special ingredient in running, fun. I discussed with my friends who play regularly basketball but rarely run about the reasons of not running, and their responses have one thing in common, boredom. It is not that they can not run, instead it is the fact that boredom makes them shy away from running. The new invented running races will be so much fun. I believe even non-runners will be likely to give it a try.

4. Differentiation. Take a look at those successful brands, and they all do a good job in differentiating themselves from competitors. Nike differentiates itself by nike air, Twitter differentiates itself by constraints in 140 characters, and Egypt differentiates the brand by historical heritages. From the examples above, we can see that these races all have clear a theme, and these clear themes help them in differentiating themselves and telling a story with clear messages.

5. Social Network. Since the introduction of Nike+, Nike enable its users to run together. They don’t need to actually run together, but they can feel in that way. How? The key point is “share”. Users can share their running information on the social networks anytime, anywhere, with all kinds of captions. When people see their friends posting interesting running pictures on the social media, they can like, comment, and get more involved with that post.

Tough Mudder was invented by Harvard Business School students in 2010. They handed in their business plans with pride and confidence to professors, but they received “It will not work” as response. 4 years later, it has become one of the most popular non-traditional running races in the world. If they listened to the advises, this great invention will never happen. As I said in the title, new running races in Asia, why not?

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葛蘭特李 的籃球日誌 #8 悲劇英雄 LeBron James

Screen Shot 2014-06-16 at 1.35.48 AM

When people compare you with the G.O.A.T., your destiny is to win championships.

History never did LeBron James’s justice. People criticize him for everything: not clutch, can’t shoot 3s, can’t shoot free throw, only rely on teammates. In this final series, once again, he proved everyone wrong. Take a look at the total stat of these five games:

LeBron James:
Points: 141
Rebound: 39
Assist: 20
2PT: 57%
3PT: 52%
FT: 83%

The best stat from individual player of the Spurs:
Points: Parker 90
Rebounds: Duncan 50
Assists: Diaw 29

Clearly, It was LeBron James playing against the entire Spurs team.

But the history book will not reveal the stat. It will just mark another loss for LeBron James in the final.(As you can see from the tweet) People will continue to blame on him for whatever they want to.

LeBron James, the tragedy hero, it’s as simple as it is.

Congratulation San Antonio Spurs, classic organization, extraordinary coaching staff, and unselfish good team players. Together it made an unbelievable team. Shout out to Tim Duncan, the best power forward ever play in the NBA. San Antonio Spurs, 2014 NBA champion.

當人們把你跟Michael Jordan做比對,你的命運就是贏得冠軍。
歷史從來就對LeBron James不公。人們無止境地批評他,關鍵時刻不準、不會投外線、只會靠隊友。這系列,再一次,他用表現讓所有人閉嘴。看看這五場比賽的總和數據:

James 141分 39籃板 20助攻 兩分命中率 57% 三分命中率52% 罰球命中率 83%
馬刺球員單一球員最佳數據: Parker 90分 Duncan 50籃板 Diaw 29助攻

明顯地,這是一場James對抗馬刺整隊的戰爭。而他孤軍奮戰,獨立無援。

但歷史不會如此記載,它只會記下另一個冠軍賽失利,而人們會繼續說James有很多幫助、他的隊友非常強大。

LeBron James, 悲劇英雄,簡單明瞭。

恭喜馬刺隊,經典的制服組、偉大的教練團、和一群無私的好球員,造就了一支偉大的冠軍隊。也恭喜Tim Duncan,NBA有史以來最偉大的大前鋒,沒有之一。2014 NBA總冠軍,San Antonio Spurs。

Spurs' Duncan points to the bench during a break in play against the Heat during Game 3 of their NBA Finals basketball playoff in San Antonio

2014 Final Heat V.S. Spurs Game Four Analysis

It was a blow out win for the Spurs tonight. Popovich shows the world why he is still the best coach in the NBA right now. Since he moved Bori Diaw as starter in game 3, Spurs has won two games in large margins. Couple ideas to share for this game.

1. Move the ball, or you die. Number of assists: Spurs 25, Heat 13. Spurs players passed the ball extremely well. Both teams played good D in the first 15 seconds. The difference is that Spurs kept moving the ball to the open man in the remaining 10 seconds, but Heat players played ISO.

2. What’s your game plan, Spoelstra? I don’t understand what Spo’s game plan was…Bosh played well in the 1st quarter, but then he didn’t have balls on hands. LeBron played well in the third quarter and he was benched for the first 4+ minutes in the 4th quarter.

3. Haslem, Jones, and Battier, where are you? These guys can contribute right away and don’t demand balls in hands. Why do you keep using Ray Allen and Rashad Lewis? To beat the Spurs team, the Heat needs everyone to make contributions.

4. Changing defense on LeBron. Last year Spurs dared LeBron to shoot behind 15 foot. This year they let him play ISO. He can’t connect with other players for easy baskets or wide open shots. Taht is supposed to be one of his greatest weapons.

5. Boris Diaw. Boris isn’t the kind of guy who can score 20+ points. He always searches for wide opens for his teammates. He drives to pass, not to score. Don’t understand why Heat players double-team him.

6. Mario Chalmers? Besides offensive fouls and turnovers, I don’t even know he is on the court. He usually put 10+ points and makes couple 3s for the Heat, especially down the stretch, he has the reputation to make big shots. But now what?

7. Closing the quarters. Spurs put much pressures on Heat from the backcourt, that’s usually what the Heat did to the opponents…

8. No fast break and transition= no easy buckets. Heat beats opponents by fast breaks and transition points. You don’t see much in this series.

In short, next game the Heat needs to increase the minutes for Haslem and Jones, and put Battier on Leonard. LeBron has to be on the attack mode and attacks the paints right in the beginning. Wade stops thinking about getting fouls, shoots midrange jumpers if not able to score in the paints. To increase the space, Spo put more shooters on the court and ask them to shoot. Closing the quarters with more pressures on defense. Don’t double team easily. Heat players be disciplined, it is the possession game. One possession at a time. No team in the history has ever come back 1-3, but I still have faith in you guys. Together we will win, let’s go Heat!

Kawhi+Leonard+2013+NBA+Finals+Game+Two+2KC5xocei0bl

葛蘭特李 的籃球日誌 #7 漫談Miami Heat 與 LeBron James

NBA冠軍賽打的如火如荼,截至目前為止,Spurs跟Heat戰成一比一平手,第一戰LeBron第四節關鍵五分鐘抽筋不慎再戰,Heats攻守一瀉千里,週末James抽筋被網友用各式kuso方式戲謔。第二戰James強勢反彈,35分十籃板帶領球隊取得勝利。

跟好友討論LeBron James對Miami Heat重要性時,寫了一些心得,跟大家分享一下。

好友Mark (以下簡稱M):這篇文章 (Lebron James:成為最偉大球員的代價。點連結進入) 寫的不錯。從第一場可以看到Heat攻守端非常仰賴LeBron James,你怎麼看熱火目前的攻防陣型,以及James在攻守系統所扮演的角色?

Grant (以下簡稱G): 簡單分成兩點來解析,第一點,從防守端來說,熱火的團隊防守陣型,最強大的是”侵略”跟”輪轉”。這套防守系統,主要建立在1-3號都能守多重位置,像Wade, Cole, Battier, Allen, LeBron…等,都擁有守多個位置的技巧跟能力。因此當對手高位打P&R,他們可以不僅是迂迴的干擾,而是侵略式去嘗試斷球,即便對手傳球而造成miss match,快速移動腳步補防上來的球員,因為其優秀的防守技巧,不致於造成對手的easy basket。這套防守,缺點是非常消耗體力,因為不僅要防,還要”侵略”式的防,想想以前教練要求全場緊迫盯人,幾分鐘就可以讓人累趴。
LeBron在這套系統扮演非常重要的角色,他優異的體能條件跟身體素質,加上能夠守1-5號的能力,讓熱火非常依賴他,看看Green跟Leonard在他下場後頻頻輕鬆得分就可知他防守端給予對手的壓力有多大。此外,防守不同球員,需要用到不同的肌肉群,守parker要繞過擋人球員,追著他跑,用到很多小腿肌,守內線要卡位給身體,消耗大腿跟下盤的力量。

第二點,進攻方面,LeBron不僅跟MJ或Kobe一樣是closer,同時也是playmaker。熱火對他的依賴很深,論得分、組織、助攻、搶籃板,樣樣都要來,對身體負擔非常巨大,加上當他進攻,敵隊通常是”全隊防守”而不是”單防”,他要得分消耗的體能更多。而他生化人的體型,造成對手習慣對他hard foul,想想看他切入有多少次是被拉、拐、扯下來,一般人早已受傷,但因為他是LeBron,這些犯規尺度就是應該的。

我認為,全能,是他最強大的武器,也是他最大的原罪。他不像Kobe以成為第二個Jordan自許,LeBron要當自己,當一個劃時代的”全能球員”,該傳就傳、該投就投,當他能夠做的事情越多,他能夠被批評的事情就越多。最後,其實他抽筋的次數不算多,只是剛好發生在冠軍賽兩次,被媒體放大來看而已,接下來空調正常的情況下,我預期他不會再有這種現象發生。

M: Heat目前的打法是持續加重LBJ的負擔或是有解?

G: 熱火成軍這幾年其實有做出調整,關鍵是”低位單打”。James在Cleveland打法跟熱火第一年都是後衛打法,在高位持球,2012年低位的比重大幅增加,原因有幾個: 1.身材或體能優勢,派較輕或矮小的球員守他,用身材吃;派高大球員守,用速度。2. 他吸引包夾,寬廣的視野能夠在被包夾後將球傳給射手,或是從強邊轉到弱邊製造空檔。想想看MJ晚期都是在低位要球,省力又有效率。這篇文章 The Evolution Of King James(點擊可看連結)有他歷年的投籃分布圖,從中可看出,他接近籃框的投籃次數增加許多。

題外話,Heat vs Spurs這個系列,觀戰重點之一,是兩隊在油漆區的得分,Spurs這邊,Popovich設計戰術讓Duncan與Parker在接近籃框的地方取分,這會導致Heat要緊縮籃下,進而增加Spurs外圍射手的空檔。Heat這邊亦然,只是執行者換成James跟Wade。

M: 滿精闢的,但是你沒有完全回答我的問題,雖然打法有較省力,但因為戰術本身還是由他發動,防守上通常他也對位對手的keyman,我不覺得從高位切入變成低位單打的狀況沒有好太多,頂多是用的肌群不一樣,我指的是在同樣陣容上沒有其他的防守或進攻戰術嗎?只能圍繞他?是否有增加在Wade或Allen的戰術設計?讓他可以有多一點休息空間?這點你有些觀察嗎?

G: 有,進攻端,熱火第二節習慣讓LeBron下場休息,Wade帶領板凳,由他扮演攻擊箭頭角色。James跟Wade同時在場上,40%也會讓Wade自己切入帶球或是中距離做攻擊。Wade15呎內的把握很高,中距離跳投、拋籃、後撤步投籃、歐洲步、騙犯規等等。他切入突破破壞一線防守,James跟進空切的畫面也不少。兩隻PG Chalmers跟Cole會深切或是切入走底線,破壞防線快速傳球來找尋空檔。就連Allen,以往在Boston也是當等球射手,在熱火也可以看到他切入的畫面。熱火的進攻重點在於”spacing”,Wade跟James切入吸引人的破壞力大,所以可以看到Spo常把禁區輕空,外面留一票射手接應,Bosh的那球三分就是。我猜G2 James第三節過於火熱,導致Spo決定接下來給他多一點球權,讓他做決定。

今年總冠軍賽賽制改變,主客場由歷年的2-3-2轉變成,2-2-1-1-1,主客場對兩隊會造成什麼影響,有待觀察,可以確定的是,Miami Heat American Airlines Arena不會有空調異常的問題,球迷可以好好的享受比賽,球員身體也不會受到影響。接下來,就看兩個偉大的教練鬥智,三巨頭名人堂球員廝殺,以及哪些角色球員扮演無名英雄了!

nba-finals-bakstball

 

Nike Taiwan Kicks Lounge 2 參加心得

今天看了一系列的運動品牌的youtube影片,看到2013 Nike #SUMMERISSERIOUS experience 看的我熱血沸騰! 2011年在台灣有參加過Kicks Lounge,其實活動的概念很類似,過程有些許差異,但流程大致如下:

廣告信息>消費者網路報名>限量消費者抽籤>事先不告知活動內容>現場驚喜(遊艇)>提供消費者最新產品體驗>消費者廝殺>球星現場指導>活動後部落格徵文放送獎品(活動過程影片)

這活動印證我之前的一個想法: Nike在做策略時,是在美國擬訂好,再在其他地區execute的作法。這影片,讓我想到我2011年參加Kicks Lounge 2寫的文章。在這裡分享之前活動寫下的體驗,夏天到了,好想要比戶外籃球比賽呀!(越看越熱血,每個男人內心,果然還是住著一個大孩童的!)

(原文寫於2011/5/16)
身為一個行銷活動愛好者,我參加過各式各樣的主題活動,像是路跑活動、品牌夜店派對、產品公關記者會、音樂祭表演活動等等等,而Nike Kicks Lounge 2絕對是我參加過的活動中,最屌的一個,為什麼? 因為它超乎我的想像!

從收到邀請卡那一刻,想像力開始無限沿伸。我上勘履仔細流覽了去年的活動流程,看完後,除了興奮還多了份期待,真不曉得這屆到底會怎麼辦。

終於,睽違已久的五月七日來到!我和老弟因應活動主題James組,分別穿了James在騎士隊及美國隊的球衣,自信滿滿地前往會場。到達會場,Wow!參賽者的穿著、工作人員的陣仗,及摩曼頓南西店的主題空間規劃,沒三秒鐘,我就興奮了起來。報到完後大家換完各組的隊服,紅Lebron、藍KD、紫Kobe一字列隊排開,威風凜凜、氣勢磅礡!

Team LeBron James 我在右下,我弟在我背後

Team LeBron James 我在右下,我弟在我背後

Team Kevin Durant

Team Kevin Durant

Team Kobe Bryant, the black mamba!

Team Kobe Bryant, the black mamba!

一行人浩浩蕩蕩地搭上遊覽車,前往未知的目的地。主持人幽默自high的主持方式讓乘車時間咻一聲地一下子就渡過。下了車,走了幾步,看著眼前偌大的MJ飛人活動看板,我愣住了,是‧遊‧艇‧趴!我的媽,主持人真的沒有唬爛,遊艇趴係金耶!

看到Kicks Lounge的招牌,都興奮了起來!

看到Kicks Lounge的招牌,都興奮了起來!

遊~艇~趴!

遊~艇~趴!

上遊艇前全體合照

上遊艇前全體合照

在遊艇上,球鞋”魔”人正哥扎扎實實地給我們上了一課,從球鞋的構造、功能到其中的典故,聽他娓娓道來,不啻是一種享受。上完課後,就是比賽搶答的時間。身為James的忠實球迷(從高四就持續關注他),我自告奮勇地代表James隊上台。 ”請問KD最愛吃的食物是什麼? ”主持人問。第一個問題就讓全場霧颯颯!答案是─螃蟹腳。天啊!這問題誰會,難不成,螃蟹長長的腳是KD的臂展長達7呎4吋的原因嗎?! 我心中暗自喃喃。接著,我接連答對了幾題,讓James隊維持領先。搶答過後,走秀時間到了!看著衣架上多款繽紛的春夏新裝,我第一下就鎖定了灰色休閒海灘褲做為造型的基調,上半身搭配北卡藍GS Polo,腳踩同色系Hyperfuse Low,搭配輕薄的風衣外套,屬於我的Urban City Casual Style立即成型,這款都會型男的俐落搭配,讓我們組獲得了12分的好成績。

代表Team James 回答問題,問題千奇百怪,我記得有一題問KD最喜歡吃什麼食物,答案是阿拉斯加大夾蟹! (編輯案,這誰會?!)

代表Team James 回答問題,問題千奇百怪,我記得有一題問KD最喜歡吃什麼食物,答案是阿拉斯加大夾蟹! (編輯案,這誰會?!)

主持人Jay 炒熱現場氣氛有一套

主持人Jay 炒熱現場氣氛有一套

代表 Team LeBron James走秀,我自選衣服,風格是urban summer style

代表 Team LeBron James走秀,我自選衣服,風格是Urban City Casual Style

 

結束了遊艇上的活動後,我們到達真理大學體育館,是秀出真本事的時候了!換上Nike Pro Combat、腳採最新Hyperfuse Low,我有種到了Nike訓練營的感覺!左從凱一對一指導、小碎步、基本動作、換手運球、轉身過人等等,汗水伴隨著興奮感從皮膚一點一滴地迸出!吃完了前菜,接著開始吃大餐─三隊5 on 5循環賽。第一戰,人高馬大的KD隊仗著高度的優勢,硬是擊敗以外線跳投為主的Kobe隊。第二戰,我們James組熱機過慢,苦苦追趕被Kobe隊的外線給射爆。第三戰,KD隊再度靠著隊員本身優異的基本動作,領先我們,但我們不氣餒,被打了一波9比0後靠切入反擊,兩次小帳加一將分數追成落後兩分,無奈關鍵失誤被對方反快攻擴大差距,導致輸了比賽。大餐後,餘興節目上演。Kobe組是四秒中籃、James組五個點20秒內得手、KD組三分球十顆進四顆。KD與James隊各有兩名球員獲獎,Kobe組則因難度過高,獲獎名單從缺。

Team LeBron James 的Barbosa (我取的,因為他第一步超快) 切入2+1

Team LeBron James 的Barbosa (我取的,因為他第一步超快) 切入2+1

Team Spirit!

Team Spirit!

活動接近尾聲,到了頒獎的時間,第一名是…KD組!靠著最後兩場球賽全勝的優異成績,KD組硬是後來居上,逆轉獲得了第一名。(James組之前一直都維持些微領先)每位隊員皆獲得了限量球鞋鑰駛圈一組。

Team KD 冠軍

Team KD 冠軍

SBL璞園球星左從凱現場指導基本動作

SBL璞園球星左從凱現場指導基本動作

透過這個活動,我深刻感受到,這真的是我參加過的行銷活動中,最超乎想像的一個!誰曉得我們會上遊艇開趴? 誰知道有機會挑戰球鞋大獎? 誰又規定,行銷活動一定要千篇一律? Nike將這些存在腦海中天馬行空的想法,透過這個活動,具體而微地創造無限驚奇,而這些,在一次又一次的驚呼與歡笑聲中,深深烙印到我的內心深處。回家後,看著活動照片,我得到了一個結論─想像力,是沒有界限的!而Nike再度證明了這點。Just do it! sky is the limit!

 

太正點了!有機會一定要再來!

太正點了!有機會一定要再來!

這種灌籃高手式的大合照,式每個擁有籃球魂的男兒的夢想呀! 猜猜我在哪?

這種灌籃高手式的大合照,是每個擁有籃球魂的男兒的夢想呀! 猜猜我在哪?

 

 

 

 

 

 

 

 

 

葛蘭特李 的籃球日誌 #6 2014 NBA Playoff Nets vs. Heat G4 賽後分析

第二場比賽結束後,Paul Pierce向教練Jason Kidd請示要肩負防守LeBron James的任務。Pierce:” I think I’ve guarded him more than anybody in this gym. I know his tendencies a little bit more and I just try to step up in that role and try to lead that way.” 第四場比賽的結果來看,LeBron投24/16,罰17/12得平生涯記錄的49分,直接不賞臉的給PP一個大巴掌。回到比賽內容,我針對這場比賽看到的重點,分析心得。

1. 犯規麻煩。D. Williams很快就在第一節領到2犯,影響上場時間,今天他打的特別好,幾次切入跟三分頗有回春的感覺。Pierce第三節也領到4犯,下場休息,再度上場後,LeBron針對他因為怕再次犯規的心理而頻頻攻擊籃下。Heat這邊是Chalmers在第四節領到五犯。他對Heat的重要性在這場看來是僅次於三巨頭的,不僅跟LeBron兩人搭配效率高,幾次關鍵三分也讓Heat穩住陣腳。 

2. 三分球。上一場Nets靠15/25, 60%的超高三分命中率獲勝,這場的game plan依舊採大量三分投射。整場22/5,22.7%,對照Heat 8/24,33%,兩隊一般爛。Heat針對前兩場投進十顆三分的Teletovic進行重點式防守,不讓有其舒服的出手空間,他整場三分0/3,沒有太大的貢獻。

3. 誰守LeBron?! LeBron今天靠坦克車式的切入籃下,或是被框單打,得到太多分數,Nets拿他一點辦法也沒有,有太多球是輕鬆的muscle play得分,Nets派誰來單防都只有被吃乾抹盡的份。我在看比賽時有個想法,Nets下半場其實沒想過雙人包夾他,逼迫他傳出去。又或者,Nets可以賭死他切入的空間,逼他跳投。畢竟Heat除了他之外沒有一個穩定的得分點。也許這麼做結局也許會不一樣,因為無論如何,他籃下11/12的那些得分太輕鬆、把握也太高了。

4.LeBron守誰?! PP賽前對Nets整隊說不能有”怯敵”的心態,只要怯敵,未戰就先輸了一半。PP守LeBron也看得出來他的標悍。但當我看LeBron守J. Johnson時,我看到了Jo的恐懼,他對Raptops可以靠身材硬吃Derozan,整場前三節也表現很穩定,但當換LeBron守他時,可以感覺的出來他在縮,氣勢是不一樣的,最後讀秒階段的兩投落空就是一例。

5. Livingston。可以看出來Heat對年輕,6呎7吋的他沒輒,Wade守Livingston矮兩吋,籃下頻頻被吃。我覺得Nets若要增加Heat match up 的麻煩,可以多打Livingston這一點,不僅讓Wade有防守麻煩消耗體力,也可以靠他打籃下,吸引雙人包夾傳出,他的傳球視野很棒,可以有效增加外圍射手的投射空間。

6. Ray Allen的防守,也許這不是很重要,但他兩次在對手投射犯規,讓我很無言…一次對Williams的2+1(那球差點成為3+1),另一球對Anderson的三分犯規。Allen防守有一個很不好的習慣,喜歡貼對手太近,加上他犯規又很”紳士”,常讓對手有2+1的機會,像PP最後切入那球就是。

7.No more Lewis, please。他防守不行,進攻也不行,看他投籃,出手前就感覺不會進,多用James Jones比較好,儘管他的防守也有很多無謂的犯規,但最少他三分準的多,可以當成去年的Mike Miller用。

整體上,明顯可以看出今年的Heat比去年的狀態要差,差別在於幾點:Wade的老化,今年幾乎看不到幾個切入,命中率很好看,但對比賽的攻防的影響力大大降低。鳥人Anderson的得分也消失,去年他季後賽以超高命中率在禁區得不少分。UD的中距離投射跟籃板也不見。還有Mike Miller關鍵時刻的三分。Heat這輪還可以靠LeBron以隻手遮天的打法撐住。對上之後的對手,這些微小的差異會決定奪冠與否。畢竟之後的教練鬥智會更高,臨場見招拆招的狀況會更多,Heat還是要讓更多第六第七第八人打出來,奪冠的機率才會增加。

lebron-james-paul-pierce-nba-playoffs-miami-heat-brooklyn-nets1

The Power of Social Media Era

Recently I watched a powerful video about social media revolution. It was already the third time I watched this video, and I watched it in three different MBA courses. This video forced me to think about the emergence of social media, and I can not help but begin to recall what social media has changed the world.

During 2006 to 2007, I was as an exchange student in University of St.Thomas in Minnesota. I witnessed the booming of Facebook. In 2008, I went back to Taiwan. Facebook was just introduced and accepted by the general public at the time, and I was amazed by the different online behaviors Taiwanese showed. Simply put, compared with American and Europeans’, Taiwanese are more sticky on social media and willing to share our personal lives on Facebook.

Now here comes Instagram and Snapchat. These two sites are especially popular amongst youngsters. Facebook used to be associated by users with cool and fun, but as it has grown bigger, it gradually lost that elements. It needs to post advertisements to earn revenues, and that kills the momentum for youngsters to enjoy it. Though Instagram, Snapchat, Facebook have different use base, they have one thing in common: It is hard to measure the ROI in the short run.

However, social media has become an inevitable trend for marketers to adopt when determining marketing mix strategy. Below is the video of social media revolution 2013. It has just been ten years since the introduction of Facebook, and that already dramatically changed our life in many perspectives. What will happen in the next ten years? Will Facebook survive for another ten years? Friend, unfriend? Like? Or perhaps, dislike? We are living in the uncertain era, and nobody knows what will happen next.

 

葛蘭特李 的籃球日誌 #5 十個美國人瘋NCAA的理由

來美國讀MBA前,我在台灣最愛的休閒活動之一就是看籃球轉播。台灣頻道多,比賽選擇也多,舉凡NBA、SBL (台灣半職業籃球聯盟)、HBL(台灣高中聯賽)等等,一星期至少三天以上可看球,對愛好籃球如痴的我,簡直好不快活!

來美國後,看球的習慣依舊,只是頻道從很local的緯來體育台轉變成TNT及ESPN。常常驚訝於美國轉播單位對每場球賽的高水準短片製作,也很享受主持人如Charles Barkley、Reggie Miller的口沫橫飛,但我發現,在台灣紅透半邊天的NBA,在美國受歡迎的程度其實乏善可陳,反倒是先前較沒接觸的NCAA大學籃球聯賽,在美國夯的簡直不像話!球痴如我,趁跟美國籃球人士交流的機會,獲得十個心得,分享一下。

1. 學生籃球,純為榮耀而戰,較單純沒銅臭味。每所學校有一定額度的獎學金給體保生,金額跟NBA動輒百萬美金簽約金不是同個檔次。

2. 代表學校,基於地緣跟就讀學校,學生當地居民跟球隊bonding超強。週末很多學生的家人會全家來看球,是非常健康且增進家庭感情的活動。

3. 傳統宿敵學校廝殺,不同校學生互看不順眼。例:Duke跟UNC。我親身拜訪過Duke跟UNC兩所學校,只能說在Duke的校園,就不要透漏自己是UNC的學生,旁邊的人一定沒給你好臉色看;反之毅然。此外,各個聯盟間也互看不順眼,像ACC就跟BIG TEN水火不容。

4. 種族較平均,NBA清一色是黑人的天下。這是我跟老美深談後的感想,NBA是美國四大職業運動中最黑的聯盟,前執行長David Stern為了漂白聯盟過黑的形象,設立了dress code。但NCAA就沒這個問題,畢竟大學籃球還是可以靠苦練彌補天份的不足,所以還是可以看到很多矮個子的白人射手等。

5. 季賽30多場,一週一兩場,場場攸關排名,至為關鍵。對照組NBA一個season有82場比賽,一場不看無傷大雅,反正再看就有。但NCAA學校跟學校間通常只會有一次對戰機會,非常有話題跟票房性。

6. Tournament一場定生死,刺激到爆炸!結束例行賽後,全美國,沒錯,全美國人都會加入甜蜜64強的預測行列,不信?連總統歐巴馬跟股神巴菲特都參與了!巴菲特甚至贊助十億美金給全部bracket都猜中的人,但好像沒人中!

7. 傳統籃球規則,沒有NBA的陰謀論。NBA是商業聯盟,需要看板球星,是個造神的聯盟。從Jordan公牛王朝時期的明星哨,前幾年Spurs西區冠軍戰第七場的黑哨敗給Thunders等等等,非常多例子足以舉證NBA有所謂的因陰謀論。這其實很好理解,職業聯盟的收視率非常重要,Lakers及Knicks等豪門,常常有大牌球員助陣,往往可以吸引國際觀眾的眼球,增加收視率,收視率一高,廣告自然更多人看,廣告商開心、NBA開心,大家皆大歡喜。但NCAA就沒有這方面的疑慮。

8. 各隊教練球員戰術等特色鮮明。例如從前UNC盛產飛人,舉凡Michael Jordan及Vince Carter等皆流有北卡藍的血液。Arizona Wildcat善打跑轟戰術。最近幾年則是Kentucky最出鋒頭,總教練John Calipari善於招生,常可以招到當屆全美國百大最強高中生裡的數名佼佼者,組成天份爆表的超強大一陣線。最新的傑作就是今年剛結束冠軍賽的五名大一先發,但這種one and done的model也引發不少爭議倒是。

9. 觀察球員的成長,提供一個客觀的平台讓大家評斷全美國最強的大學球員。美國高中球員在各個州的數據往往都很變態,在NCAA體制下,可以讓大家一窺那些名滿天下高中球員的實力。

10. 不確定性,大學生介於18-22歲,經驗仍相對不足,臨場表現特別重要。看過灌籃高手的人應該記得凌南高中教練田剛茂一對櫻木花道的評語:湘北高中的不安定因子。NCAA就是一個樣,因為球員年輕,每場表現差距很大,有可能一場比賽打出成績,身價就跟著爆漲, 最新人物就是在八強賽打出身價的Frank Kaminsky,前兩年在NBA的mock draft連第二輪都排不到,今年打完人翻紅了不只一圈!

NCAA是一個觀察年輕球員的好平台,它有太多太多引人入勝的理由,球隊對於學校的歷史榮耀等影響力,也是大到無法想像。我有幾個Duke MBA的朋友就在入學前campout。所謂campout就是搭帳棚排隊48小時搶球隊賽季門票,聽起來很瘋狂是不是?一點也不,NCAA的魅力,就是這麼瘋狂!

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