葛蘭特李的 中國隨記 #3 關於吃漢堡衍伸的不同文化解讀

首先,先說好,我不是一個吃貨,比起我身邊一幫做菜很厲害或是已經可以燒菜燒出網站的朋友們,我算是個吃的門外漢。但我這個吃漢食量也挺大的,關於吃,也是有點小心得,今天小小分享一下,我就這五個月在廣州關於吃漢堡這件事所衍伸出來的文化與國情差異分享。

漢堡=速食=垃圾食物?!

Continue reading

Advertisements

What’s your BRAND?

In the business school, one important lesson I have learned is to build my own brand. In the marketing term, it is called positioning.

Ask yourself, when people talk about you, what is the first thing jumping into their mind? Continue reading